“The journey is to understand & unlock emotional connections with your customers.
Data is the road that takes you there.”
Experienced digital/marketing leader, delivering consistent sales and profit growth for premium Brands and multichannel retailers. Formulates strategically grounded processes leading to team-oriented execution, realizing incremental success through the optimization of traditional and digital marketing techniques with a passionate focus on the Customer.
Strategic Development
Team Building
P&L Management
Process Development
Branding / Positioning
Ecommerce Management
Customer Segmentation
BI / Metrics and Analytics
Ecommerce Platform Dev.
Affiliate Marketing
Email Marketing & CRM
Online Ads & Retargeting
Site Conversion
Mobile Commerce / Apps
Direct Marketing
Search Marketing
Social Media Marketing
Personalization
Merchandise Optimization
Content Strategy
Omni-Channel Strategy
Lead Generation
User Experience
Customer Service
Testing and Optimization
International Ecommerce
Landing page Optimization
Destination Maternity - VP Internet
DSW - VP Digital Marketing
Victoria's Secret - VP Internet Marketing
Eddie Bauer - Sr. Manager New Media Marketing
Shop.org Board of Directors
Event Speaker